(PRESS RELEASE) Since 1985, every two years, young, innovative designers have had the opportunity to take part in the largest jewelery design competition in the world. But it was in 2017 that this prestigious competition held its live red carpet finale. This year, HRD Antwerp has decided, for its 18th edition, to come back and reinvent itself under the high patronage of CIBJO (The World Jewelery Confederation) and in partnership with Vicenzaoro, the largest European gold and jewelry. The contest wants to be a real talent incubator and for that, it needs to grow and therefore they are looking for more creators in underrepresented areas like the United States.
HRD Antwerp as a catalyst for talent and innovation in jewelery
HRD Antwerp has the ambition to become a talent catalyst. This is why we wanted to reinvent the competition. There will be 3 categories in the competition this year. In addition to the classic categories of diamond jewelry and gemstone jewelry, we have added a new category: accessories. The theme of the competition will be “peace”. The winner of each category can count on the effective production of the jewel he has designed and becomes a member of the HRD community with all the advantages included. The competition is free and participants can register here.
Ellen Joncheere – HRD CEO: “We want to be an incubator for jewelry design and create opportunities for new talent. With over 800 applicants in 38 countries, we want to continue to grow, especially in countries that are underrepresented in our competition, such as the United States. The competition is free and the winners will be flown to Italy for a final red carpet event where they will showcase the actual version, which we are building for them, of the design they created. The United States has many talented designers and this can be an amazing opportunity for them to gain exposure in our industry.
We encourage design schools, creative platforms, governments and artists to encourage young talents to participate in the competition and to represent their country, their school, their project or simply themselves within this competition and to seize the incredible opportunities that flow from it.
2,500 designers worldwide by October 15, 2022
In the last edition, we received designs from more than 800 applicants from 38 countries. This year, we aim to reach more than 2,500 designers worldwide. Designers can enter the competition by submitting their designs through the HRD Design website (hrddesignawards.com) until October 15, 2022. Final winners will be announced at a red carpet event on January 23, 2023.
An exclusive opportunity for young designers
The HRD Design Awards are a hugely successful platform for young designers who want to make their mark in the jewelry world. For the winners, it’s a wonderful opportunity to launch their own collection or launch their career in the world of jewelry. Like Paola Strammiello, who won the competition in 2013 and became a senior jewelry designer with a major brand.
Paola Strammiello: “” In 2013 I participated in the HRD Design Awards with my Magic Mushroom Ring and became one of the final winners. Winning this award gave me a great boost. It was the much desired and needed boost that brought me to where I am today as a senior jewelry designer for a high end brand and established my name as a designer. I can only encourage all creators to seize this opportunity to showcase your talent. The feeling of seeing your work and your imagination come to life is the best feeling in the world.