Jewelry industry

Vision Board Studio – Making the jewelry industry around the world dazzling with visual merchandising


Bombay (Maharashtra) [India]August 2 (ANI/NewsView): Vision Board Studio is a leading visual merchandising company focusing on the jewelry industry.

Founded in 2012, VBS has successfully carved out a niche position for itself and caters to top retail jewelry brands in India and abroad. In 2021 they also opened an office in Dubai and now work with jewelers in the Middle East, Singapore and the United States.

In 2012, Vision Board Studio founder Aditi Kotak noticed that jewelers were spending millions on their store interiors, but little or almost no attention was paid to the display of their products. . It was an obvious pain point that she noticed and decided to make Visual Merchandising an indispensable and integral part of the jewelry industry.

She presented this as a tool for retailers and manufacturers to communicate with their target audience. She started educating the industry on visual merchandising by speaking on various forums like IIJS, Women Jewelry Association, NIFT & Retail Jewelery Forum. She was also invited as a member of the jury by the Retail Jewelers Guild Awards.

In the words of Aditi, “I started VBS with a team of 2 in a small office and now we are a strong and growing team of 30 serving pan Indian and international clients. We are constantly innovating and use different techniques in our displays to enhance the product.”

Aditi started working with jewelers and showed them how visual merchandising is a marketing practice that uses the right display material, color, lighting, technology and other elements to grab customers’ attention. . The industry has begun to realize its ultimate goal: to use retail space to generate more footfall and help drive sales. Vision Board Studio has been behind creating this magic for a decade.

Consumer behavior studies have confirmed that the lure of a beautifully appointed storefront and tastefully decorated facade proves irresistible when they walk in to see what the brand has to offer. They also guarantee exclusivity since no two stores are alike. VBS ensures that the store displays change according to the season and local festivals, which will definitely attract more attention and create buzz in the market.

VBS showcases for over 400 showrooms a year, which has made VBS the talk of the town. Their customers are very satisfied with the results they obtain in their workshops and this translates into orders for VBS for all seasons. Arjun Sathyan, Senior Manager, Visual Merchandising, Malabar Gold & Diamonds says: “We have worked with VBS for over 3 years and they have always exceeded our expectations in terms of design, creativity and timeliness.

“VBS is one of the best around. They have an incredible ability to take what you have in mind and create an original design that expresses exactly what you want. Their ability is perfectly linked with creativity to create ideas that work!” , says Varuna D. Jani, founder of Ruani, The Jewelery Collective.

Vaijyanti Kaigaonkar, owner of Chintamani’s, says, “The VM services offered by Vision Board Studio have added a lot of value to our products. The VM has been perfectly synchronized with the new interiors of our stores.”

“Working with VBS has been the best decision we have ever made. The team is experienced, creative and quick to respond. Above all, the team is highly invested and makes regular recommendations, making us feel like they are an extension of our team,” said Julian Leo Serrao, Director of Marketing and Communications at La Marquise, Dubai.

At Vision Board Studios, they strongly believe in bringing your brand story to life through strong visual storytelling. Every positive buying decision comes from an experience. From lighting and color to signage and fragrance, every element plays a crucial role in the shopping experience. At VBS, design solutions are carefully crafted to meet the needs of their customers and make every retail space and customer experience feel exclusive!

This story is provided by NewsSee. ANI shall in no way be responsible for the content of this article. (ANI/NewsSee)


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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