Tiffany & Co. has attracted formidable — and familiar — designer talent to lead its core jewelry and fine jewelry categories, WWD has learned.
Nathalie Verdeille, director of jewelery creation at Cartier since 2005, becomes vice-president, artistic director of jewelery and fine jewelery at Tiffany. She is expected to start in the role later this year.
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Verdeille is known to Tiffany’s parent company, LVMH Moët Hennessy Louis Vuitton, as she previously ran fine jewelry design at Chaumet, part of LVMH’s watch and jewelry division.
At Tiffany, she will report to Alexandre Arnault, Executive Vice President, Products and Communications, who is shaking up the iconic American jeweler with key hires and high-profile campaigns featuring a roster of new brand ambassadors, including Anya. Taylor-Joy, Tracee Ellis Ross and Eileen Gu.
“Nathalie is an accomplished and renowned designer in the jewelry industry and joins us with an impressive portfolio of work,” Arnault said in an internal announcement seen by WWD. “In this new role, Nathalie will be responsible for leading the creative vision for our jewelry and fine jewelry designs. She will lead the design team and work closely with cross-functional partners as well as regions and markets to ensure seamless innovation, design, product prototyping, tracking and alignment with the overall strategy of the product.
Verdeille graduated from the prestigious Haute École de Joaillerie de Paris in 1997 and immediately worked for Lorenz Bäumer, one of the many high jewelry designers and brands in Place Vendôme, according to her LinkedIn profile.
After a brief stint at Cartier, she joined Chaumet for three and a half years, before joining Cartier in 2005 to lead its jewelry design.
Last March, Arnault recruited Ruba Abu-Nimah from Revlon to become Tiffany’s executive director of creative, marketing and communications. Abu-Nimah’s connections within New York’s underground creative realm should fuel a more forward-thinking brand image.
As indicated, Tiffany also called on Peter Marino, the key architect of LVMH, to take on the renovation of the brand’s historic flagship store on Fifth Avenue.
Arnault is one of a trio of LVMH executives tapped to unlock Tiffany’s potential. The other two are Anthony Ledru, who became the CEO of Tiffany after a career mainly in the jewelry sector in the United States and several years in Paris at Louis Vuitton. Meanwhile, Vuitton CEO Michael Burke has been named chairman of Tiffany’s board.
Beyond its financial power and its managerial know-how, the largest luxury group in the world has global expertise in real estate, retail development and CRM, gleaned from some 75 brands and 160 000 employees in fashion and leather goods, wines and spirits, perfumes and cosmetics, selective distribution and hospitality.
Prior to Tiffany, Alexandre Arnault was CEO of LVMH-owned luggage maker Rimowa. At Tiffany, he leverages his digital acumen, millennial perspective, marketing and branding savvy, and network of connections in Silicon Valley. In addition to reviving Rimowa with tangy colors, buzzing collaborations, stand-out stores and new product categories, the young Arnault was in charge of accelerating LVMH’s digital transformation.