Promotional image courtesy of Seven Oaks Fine Jewelers, St. George News
CONTRIBUTED CONTENT — For Shane Oaks, the fine jewelry business will never eclipse the personal stories behind it.
Ten years ago, Oaks and his wife, Tricia, moved their family of seven from Vernal to St. George and brought their family business with them. Since then, Seven Oaks Fine Jewelers and the Oaks family have been embraced by the community. To say thank you and celebrate the evolution of Seven Oaks, they’re hosting an open house on Thursday at their new boutique on Bluff Street.
“People here have been really good to us, and we’re very grateful for that,” Shane Oaks said. “We hope what we are doing now is a small way to give something back to the people who have supported us so much.”
Much like their family of seven, the jewelry store has grown and changed over the years. More recently, Seven Oaks moved from the Red Cliffs Mall to a new boutique with a new logo, and changed from primarily a walk-in jewelry store to offering appointment-only services.
“Everyone who meets us deserves our full attention. We feel like we’ve always been good at it, but we wanted the experience to be really individual,” Oaks said.
Personalized jewelry is the story they tell
Oaks believes fine jewelry, especially when personalized, is about celebrating a milestone or creating a memory.
“When we create a piece for someone, it always comes with a story,” he said. “Sometimes it’s purely a love story, and other times it’s a personal journey or marking 30 years of highs and lows together. We love what we do because we hear so many stories, and they are all so unique.
To do these stories justice, Seven Oaks is now asking customers to make an appointment before entering. Whether it’s for an engagement ring consultation, jewelry repair, free cleaning or watch battery replacement, appointments are scheduled online.
“When you get to the street, you may find the right person isn’t there to help you, or you may be waiting to speak to someone who is also trying to help two other people,” Oaks said. “When you make an appointment, we know you’re coming and what you need before you get here. This time is yours, and we can make it count.
For Oaks, whatever the reason for the nomination, the evolution of its business model creates a special experience that matches the meaning of purchase. This is also why the store is now known as Seven Oaks Custom Diamond Boutique.
“Whatever someone’s story is, we want to honor them in the right way, and that can only be done on a personal level,” he said. “People are often amazed at what’s possible and how we design things that reflect how they feel. No one else has lived their life, so no one else will be walking around with the same piece of jewelry. It’s an amazing feeling to create this for someone.
Visit Open Day Thursday
The public is invited to a open day between noon and 8 p.m. Thursday at Seven Oaks Custom Diamond Boutique, located at 555 S. Bluff St., Suite 303, St. George. This time was set aside for people to view their new boutique, enjoy some light refreshments, and learn about their appointment model and custom design.
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- Seven Oaks Jewelers | Address: 555 S. Bluff Street, Suite 303, St. George | Opening hours: Monday to Friday from 10 a.m. to 6 p.m. and Saturday from 10 a.m. to 5 p.m. | Phone: 435-319-6892 | Website.
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