(PRESS RELEASE) SAN DIEGO, CA – Cars have been upgraded with GPS systems; phones have been upgraded with cameras. Isn’t it time for the shine of diamonds, which is extremely important to consumers, to be improved? Not a new shape, color, setting or number of facets, but a real substantial improvement in the amount of sparkle diamonds present to the naked eye? A California company focused on industry disruption thinks the answer is ‘yes’ and the time is right.
Sparkle Cut Technology (SCT) dramatically improves the visible and measurable amount of sparkle in natural and lab-grown diamonds by redirecting beams of light that have been trapped inside a diamond back to the table, where light meets the eye. Sparkle is optimized using proprietary algorithms and highly sophisticated manufacturing techniques commonly used in the biotech and semiconductor industries. There is no change to the structural integrity of the diamond.
Sparkle Cut technology is now offered as a “shine enhancement service” to manufacturers, wholesalers and retailers in the diamond industry; anyone who may be interested in providing consumers with diamonds of exceptional brilliance and incredible beauty. The benefits for industry participants of offering diamonds with SCT may include: higher sales conversion rates, higher sales and profit margins, higher profits and cash flow, and an increase in reputation for innovation. Retailers can also entice consumers to come to their stores with innovative “Service Update and Improvement” events.
Sparkle Cut technology is a low cost service priced based on volume and carat weight; this is not a branded diamond line. Industry participants can mark their diamonds or give them a private label. Diamonds with Sparkle Cut technology will soon be sold in a well-known multi-store jewelry chain. Additionally, Sparkle Cut management is in preliminary talks with manufacturers who want to license the technology and manufacture overseas.
The real test of the benefits of Sparkle Cut technology comes from the company’s “Seeing Is Believing” approach. Industry participants are amazed when they realize that IJK colored diamonds that have been spark cut look better than diamonds with much higher color and clarity and cost about half the price. Sparkle Cut technology can currently be used on round diamonds of any color or clarity; the service will be available on fancy shapes in the future.
For those who wish to experience the Sparkle Cut technology for themselves, the company offers to send a demo diamond for review. Alternatively, SCT invites manufacturers and retailers to send five or more diamonds to their facilities, to which Sparkle Cut technology will be applied.
SCT’s management team consists of four executives, three of whom are industry veterans, having spent more than 25 years in jewelry: Kalpesh Jhaveri ([email protected]), Pat Henneberry ([email protected]) and James Dimick ([email protected]). The fourth member of the team is Sparkle Cut co-founder Patrick Hopf ([email protected]), a seasoned investor and consumer company executive, including thirteen years as Chairman of Sleep Number Bed.
While the company’s initial plans included a consumer brand and a range of branded diamonds, Mr. Hopf explained, “We realized we wanted to take our technology and make it available to all interested parties, without us. limit to competition as a brand ”. He continued, “Everyone deserves diamonds with exceptional sparkle.”