Jewelry industry

Shaquille O’Neal on Investing in Risky Male Diamond Jewelry Industry: “Men Today Want to Look Smart and Sharp”

Shaquille O’Neal was one of the most influential basketball players of his time and is considered one of the best centers of all time. After his retirement, the 49-year-old has been astute in his business dealings and is an analyst on Inside the NBA.

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Some time ago, Shaq teamed up with a renowned North American jewelry brand, Zales, to produce designer collections in the men’s jewelry department. The collections included pendants, rings and bracelets in stainless steel, black plating and diamonds.

SANTA MONICA, CALIFORNIA – JUNE 24: Shaquille O’Neal attends the 2019 NBA Awards at Barker Hangar on June 24, 2019 in Santa Monica, California. (Photo by Leon Bennett / WireImage)

Besides investing in the diamond industry, Shaq wanted to create an exclusive collection in the section of men’s jewelry. And it was the result of her own beliefs about men’s shopping preferences.

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“Today’s men want to be stylish and elegant in all aspects of their wardrobe” he noted. “My goal with the Zales collection is to provide men with avant-garde jewelry designs that are as affordable as they are stylish. “

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The 15-time All-Star was an explosive sportsman, while Zales is an expert in producing unique jewelry. Therefore, with the vision of building a partnership based on their strengths, Shaq decided to collaborate with Zales in 2012.

The brand’s notoriety in the jewelry market speaks volumes, “Since I was in college, I bought from Zales because I knew I could buy a quality product at an affordable price,” O’Neal noted.

Shaquille O’Neal has more on her investment list

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NBA legend Shaquille O’Neal has an extensive financial portfolio. He owns several food franchises and has even sold his stake in 155 Five Guys restaurants.

According to reports, he still owns the other investments in Lyft, Vitaminwater, etc. He is also a co-owner of the Sacramento Kings.

LOS ANGELES, CA – MARCH 14: Retired television personality / basketball player Shaquille O’Neal onstage at Justin Bieber’s Comedy Central Roast at Sony Pictures Studios on March 14, 2015 in Los Angeles, California., Justin Bieber’s Comedy Central Roast will air on March 30, 2015 at 10 p.m. ET / PT. (Photo by Kevin Winter / Getty Images)

The Big Shamrock had also invested in “Google” before announcing its IPO, and it regrets not having bought more shares. Shaq’s exact stake in the search engine giant is not revealed, but he is very fortunate that there are still his shares.

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