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Louis Vuitton launched its Empreinte jewelry collection in 2004, but the latest chapter, available online and in-store August 19, offers a bold new approach that also tackles one of the industry’s fastest growing trends. : gender-neutral designs.
“Imprint” translates to footprint or impression, but it can also be used to describe a footprint or handprint, making it an appropriate moniker for a collection rooted in showcasing unique signatures and codes. of design of this emblematic French house. Francesca Amfitheatrof, Artistic Director of Jewelry and Watches at Louis Vuitton, indeed shines a light on the brand’s most well-known and subtle details, effectively turning the latest jewelry pieces into stylish conversation pieces.
Rings from the new Empreinte jewelry collection by Louis Vuitton.
Louis Vuitton
The stylized LV initials, designed by Georges Vuitton in 1896, and the house’s famous four-petalled Monogram flower are the most recognizable elements of the style rings, bracelets, earrings and earrings, locket pendant and necklace. necklace of the new Empreinte. collection. Circles etched into a variety of pieces, meanwhile, are meant to evoke the studs that have bolstered Louis Vuitton trunks since the house’s eponymous founder began making them in 1858. A ring-style hinged strap and bracelet with cross details is also influenced. by the legendary trunks, representing the leather straps used for closing. All the pieces in the collection are made in 18-carat white, yellow or pink gold and are sometimes enhanced with diamonds.
Overall, there is an undeniable sense of boldness about these jewels; they’re not oversized, but they’re also far from dainty, making distinct statements in the house’s iconography without veering into a vibe that feels overdone or ostentatious. This balance is likely due in part to Amfitheatrof’s desire for the latest Empreinte pieces to appeal to both men and women, and no doubt it’s easy to imagine one of these designs working for anyone who identifies as him. , her or them.
To see the complete collection, visit louisvuitton.com.
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