Le Vian and Godiva have announced a multi-year collaboration that will premiere at Kay Jewelers in time for Valentine’s Day.
The first Godiva x Le Vian collection will debut exclusively at Kay Jewelers stores across the United States and on Kay.com.
Three special-edition Le Vian Chocolate Diamonds necklaces take the form of select Godiva chocolate candies. Le Vian has captured Godiva’s classic dark chocolate ganache heart with a pendant of the same name, featuring chocolate diamonds on a 14k honey gold chain. The collection’s Strawberry Chocolate Heart is a tribute to Godiva’s Strawberry Cream Truffle Pie and uses passion rubies, chocolate diamonds and white diamonds on a 14k strawberry gold chain. The third piece in the collection, the truffle pendant, is inspired by Godiva’s milk chocolate truffle and incorporates Le Vian’s chocolate and nude diamonds with a 14k honey gold chain.
“For 2022, Le Vian has predicted chocolate diamonds to be the obsession of the year,” says Eddie LeVian, CEO of Le Vian. “The Godiva x Le Vian collaboration is our first creative interpretation of the power, pleasure and wonder of chocolate. This collection of delicious chocolate and diamond jewelry, inspired by Godiva’s delicious premium chocolates, has been lovingly crafted to be savored on Valentine’s Day this year.”
“We are thrilled to partner with Le Vian as part of our strategy to open more people’s eyes to the wonders of Godiva,” said Nurtac Ziyal Afridi, Global Managing Director of Godiva. “With Le Vian being the owner and leader of chocolate diamonds, and Godiva being the ‘chocolate diamond’, this is a perfect collaboration. Our two iconic brands have fundamental actions in art and craftsmanship. innovation, as well as a mastery of their craft. The desirability and reputation that both brands have established with consumers certainly makes for an incredibly compelling offering.”
“Kay’s Le Vian collection is a customer favorite with significant new launches every year,” says Tonia Zehrer, Senior Vice President, Chief Merchandising Officer, Signet Jewelers, Kay’s parent company. “The Godiva x Le Vian partnership is a natural choice, who wouldn’t want delicious premium chocolate with beautiful jewelry to match? As we continue to see our customers celebrate their loved ones, we are thrilled to exclusively present these unique and exclusive designed packaging to help them say, ‘I love you.'”
The Godiva x Le Vian Valentine’s Day collection will premiere January 18 in-store and online.