Jewelry collection

Launch of the Le Petit Prince® x Serena Van Rensselaer jewelry collection

NEW YORK, October 11, 2021 / PRNewswire / – Serena Van Rensselaer, a Brooklyn designer based, is pleased to announce that she has collaborated with the Company for the Management and Exploitation of Derivatives of the Work of Antoine de Saint-Exupéry (SOGEX), the licensor for all rights in and for Le Petit Prince® to launch a jewelry collection inspired by the beautiful work of art created by Antoine de Saint-Exupéry.

Saint-Exupéry has captivated the imagination of young and old all over the world with its enchanting book, The little Prince. His book invites us to look deep into our hearts and to use our hearts as our guide, our compass. A favorite quote from this special book: “It is only with the heart that one sees well; the essential is invisible to the eye.

The seed of Le Petit Prince® x Serena Van Rensselaer jewelry was planted several moons ago. “As a young designer, I sketched out a jewelry collection inspired by my cherished memories from the beloved book The little Prince, ” remember Van Rensselaer. “In 2021, the stars have aligned to create a magical opportunity for me to bring my designs to life. It has been an honor to develop this collection, which was created with abundant love.”

The first collection called “Star” features the book’s signature star shape in various earrings and pendants crafted in silver, gold, and gold with diamonds. The following collection available in winter ’21 extends the Star designs to cufflinks and rings and adds three pendants with classic quotes from The little Prince.

It is a longlong term collaboration and new designs will be introduced every few months. Currently, the collection is available online at

A portion of all sales of the Le Petit Prince® x Serena Van Rensselaer jewelry collection will go to Read Alliance.

Read Alliance strives to accelerate the educational trajectory of lower primary school students through the power of adolescents who offer private literacy lessons in disadvantaged communities. Executive director Danielle Guindo says: “Read Alliance is honored to partner with Serena Van Rensselaer and she The little Prince Collection, particularly in connection with a timeless book that has touched so many lives. Serena’s contribution will help Read Alliance continue its commitment to educational equity and youth leadership. To find out more, visit

To date, Le Petit Prince® has sold over 200 million copies and has reached over 400 million readers worldwide with over 400 translations, making it one of the most translated books. to the world and a true cultural phenomenon.

For more information, contact:
Serena Van Rensselaer
[email protected]

SOURCE Serena Van Rensselaer Jewelry

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