Jewelry collection

KP Sanghvi Announces Serena Williams Jewelry Collection Now Available In New Global Markets

NEW YORK–(COMMERCIAL THREAD) – KP Sanghvi, the global dealer of Serena Williams Jewelry, is pleased to announce the international expansion of its Serena Williams Jewelry collection. Building on its introduction in the United States this month, the brand will examine new global opportunities in additional markets.

Gautam Begani, COO of KP Sanghvi Jewelry, said: “It has been an absolute joy to work with Serena and see her inspire new fine jewelry collections that reflect her bold, yet playful sense of style. We are excited about our new retail distribution with one of the largest specialty jewelers in the United States. Our next major step is to bring Serena’s diamond jewelry designs to a wider audience of her fans around the world.

Serena Williams added, “I love expressing myself through fashion. My collection of diamond jewelry is a beautiful celebration of the strong women in my life and around the world. I am so grateful for the opportunity given to my designs to inspire people to love themselves, to believe in themselves, and to bring a little sparkle and joy to special times.

The SWJ collection focuses on three key design themes:

unstoppable: Inspire strength and resilience. This collection reflects Serena’s positive outlook on life, her determination and the unstoppable resilience that she embodies.

Believe, be great: Empowerment and individual expression. A reflection of Serena’s personality and the importance of believing in yourself to achieve your goals through affirming words like “Queen, ” “Super”, “inspire”, and “love. ”

By my side: A celebration of mothers, daughters, aunts and grandmothers, and the love we share … inspired by Serena and her daughter.

Serena Williams Jewelry includes over 60 sparkling rings, necklaces, earrings and bracelets set in gold and sterling silver accented with brilliant natural diamonds. Prices range from $ 99 to $ 999 US depending on metal and karat weight.

See the entire collection at and find out more at


Under the personal direction and supervision of Serena Williams, all Serena Williams jewelry is expertly crafted by KP Sanghvi, one of the world’s largest vertically integrated diamond companies. As the global licensee of the SWJ brand and with over 50 years of experience working with jewelry brands across the globe, the Sanghvi family places social responsibility at the forefront of their business values, as well as integrity and quality know-how.

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