Jewelry collection

JTV® Announces New Koadon™ Jewelry Collection in Partnership with Taya Kyle


National Jewelry Retailer and Renowned Author and Advocate Unveil Powerful Accessories Collection

Published: October 26, 2021 at 8:41 a.m. CDT

Knoxville, Tenn., October 26, 2021 /PRNewswire/ — JTV®the national jewelry retailer and broadcast network, today announced the launch of Koadon Jewelry, an exclusive new collection of accessories with powerful designs created in partnership with a renowned author and activist, Taya Kyle.

(PRNewsfoto/Jewelry Television)

Widely known for her inspirational journey, Taya Kyle is the bestselling author of “American Wife” and is the founder of TACK-F (Taya and Chris Kyle Foundation-Service Family Strong), created to carry on the legacy of Chris Kyle, her husband and warrior commonly referred to as the “American Sniper”. Launched in partnership with JTV, the new Koadon jewelry collection is inspired by courageous stories like Kyle’s and is a testament to faith, fighting spirit and a desire to rise and be empowered through hope. and strength.

“The pressures and struggles we all face can turn us into spiritual warriors if we let them,” said Taya Kyle. “I am thrilled to partner with JTV for this meaningful new collection, which represents the figurative armor we don when overcoming challenges. It also provides physical representation and a reminder of our ability to be brave even in chaos. .”

Taking its name from “koa”, which means “warrior” and “gift”, to be put on, Koadon encourages all wearers to channel their inner warrior. The new jewelry collection includes inspirational bracelets, earrings, necklaces and rings in a variety of symbolic designs that represent the armor and shields we all need to conquer individual battles.

“At JTV, we understand that there are unsung heroes of everyday life, which served as inspiration for the beautiful and unique collection of Koadon jewelry,” says Kris Kulesza, Senior Vice President of Merchandising, JTV. “We are honored to partner with a brave warrior like Taya Kyle that inspires so many, and I hope these powerful pieces inspire everyone who wears them.”

Each of the symbolic pieces in the collection offers individuals the opportunity to carry hope, strength, and ultimately, to carry their life story and inspiration. Featuring a wide variety of modern styles and dressy to casual looks, the collection features striking designs set in precious sterling silver and gold on sterling silver that serve as a very important reminder that beauty, faith and strength can be found in our struggle. scars.

The exclusive Koadon jewelry collection will be available from October 25with prices ranging from $50$200. For more information about JTV, visit and follow @JTV on Instagram, @jtv on Facebook, @jewelrytv on Pinterest and @jewelry on Twitter.

About JTV
Jewelry Television® is the leading retailer of jewelry and precious stones in United States. With a proven 27-year history, JTV is built on an omni-digital strategy designed to enhance customer experience through holistic, digital touchpoints, including live, 24/7 television programming. across seven to 85 million US households, an industry-leading, mobile-optimized e-commerce platform, and a strong and engaging social media presence. As part of its commitment to customer satisfaction and the development and distribution of educational content, the company employs many licensed gemologists and credentialed jewelry professionals. is one of the nation’s largest jewelry e-commerce websites according to the Top 500 Internet Retailers list for 2019. For more information, visit and JTV’s social media channels: Facebook, instagram, Youtube, Twitter, pinterest and LinkedIn.

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SOURCE Jewelry Television

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