Jewelry collection

JTV® Announces New Koadon ™ Jewelry Collection in Partnership with Taya Kyle


National jewelry retailer and acclaimed author and lawyer unveil powerful accessory collection

KNOXVILLE, Tennessee., October 26, 2021 / PRNewswire / – JTV®, the national jewelry retailer and broadcast network, today announced the launch of Koadon Bijoux, an exclusive new collection of accessories with powerful designs created in partnership with a renowned author and activist, Taya kyle.

(PRNewsfoto / Jewelry Television)

Widely known for her inspiring journey, Taya kyle is the bestselling author of “American Wife” and the founder of TACK-F (Taya and Chris Kyle Foundation-Service Family Strong), created to carry on the legacy of Chris Kyle, her husband and warrior commonly recognized as the “American sniper”. Launched in partnership with JTV, the new Koadon jewelry collection is inspired by courageous stories like Kyle’s and is a testament to faith, a fighting spirit, and the desire to rise up and be empowered through hope and strength.

“The pressures and struggles we all face can turn us into spiritual warriors if we let them be,” said Taya kyle. “I am delighted to partner with JTV for this meaningful new collection, which represents the figurative armor we don to overcome challenges. It also provides physical representation and a reminder of our ability to be brave even in chaos. “

Taking its name from “koa,” meaning “warrior” and “gift,” to put on, Koadon encourages all wearers to channel their inner warrior. The new jewelry collection includes inspirational bracelets, earrings, necklaces and rings in a variety of symbolic designs that represent the armor and shields we all need to conquer individual battles.

“At JTV, we understand that there are unsung heroes of everyday life, who served as the inspiration for the unique beautiful collection of Koadon jewelry,” says Kris kulesza, Senior Vice President of Merchandising, JTV. “We are honored to partner with a brave warrior like Taya kyle that inspires so many people, and I hope these powerful pieces inspire all who wear them. “

Each of the symbolic pieces of the collection offers individuals the opportunity to bring hope, strength and, ultimately, to carry their life story and inspiration. Showcasing a wide variety of modern styles and from dressy to casual looks, the collection features striking designs set in sterling silver and precious gold on sterling silver that are of the utmost importance as a reminder of beauty, faith and strength can be found in our battle. scars.

The exclusive collection of Koadon jewelry will be available from 25 october, with prices ranging from $ 50$ 200. For more information on JTV, visit and follow @JTV on Instagram, @jtv on Facebook, @jewelrytv on Pinterest and @jewelry on Twitter.

About JTV
Television Jewelry® is the leading retailer of jewelry and precious stones in United States. With a proven 27-year history, JTV is backed by an omni-digital strategy designed to enhance the customer experience through holistic and digital touchpoints, including 24/7 live TV programming. out of seven for 85 million U.S. households, an industry-leading mobile-optimized e-commerce platform, and a strong, engaging social media presence. As part of its commitment to customer satisfaction and the development and distribution of educational content, the company employs numerous graduate gemologists and accredited jewelry professionals. is one of the largest jewelry e-commerce sites in the country according to the list of the 500 Best Internet Retailers for 2019. For more information, visit and JTV’s social media channels: Facebook, Instagram, Youtube, Twitter, Pinterest and LinkedIn.



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