Now in its fourth week, the war in Ukraine, which began on February 24 with the invasion of Russia, continues to spark global concern and international sanctions. As a result, the jewelry industry is also upping its stakes by supporting the people of Ukraine during this brutal onslaught.
Fundraising efforts through raffles, sales donations, and other methods are underway by many jewelers. A recent addition is Eva Fehren, who donates 50% of each of her X-signature ring to the association of chef José Andrés World Central Cuisine (WCK).
WCK is currently serving thousands of fresh meals to Ukrainian families fleeing their homes as well as those who remain in the country. The organization is known for being the first on the front lines, providing meals in response to humanitarian, climate and community crises around the world.
The X ring is an appropriate choice, given that it represents both tenderness and strength. Eva Zuckerman, creative director and co-founder of Eva Fehren, says she hopes the company’s donation will come at a key time in the Ukraine conflict.
“I have always viewed Eva Fehren as a company that values and promotes tolerance, acceptance, kindness, equality and love. It’s heartbreaking to see what’s happening in Ukraine,” Zuckerman said. “We hope to provide support for people facing forces that don’t value these things.”
Signet Jewelers Ltd. donated $1 million to the Ukrainian Red Cross humanitarian relief efforts through its Signet Love Inspire Foundation. In a statement, Signet also said it had suspended business relationships with Russian-owned entities since the invasion began “in unity with all those around the world calling for peace.”
“At Signet, our goal is to inspire love. We oppose this invasion and pray for all innocent people affected by war,” Signet CEO Gina Drosos said in the statement. “We have put our purpose into action thanks to the Signet Love Inspires Foundation and the generous contributions of our Signet team members. We give with grateful hearts to support the essential mission of the Red Cross organization to provide relief vital where it is so desperately needed.
Here are some other ways jewelers are supporting Ukrainian relief efforts:
• Larissa Loden donates 100% of her profits Support Ukraine Bracelet, part of its Do Good series, to Alight, a Minneapolis family of organizations working to build “meaningful lives” for displaced people, the jewelry company said in a statement. “They have people on the ground in Ukraine and Poland providing much-needed support.” Loden added: “I had the chance to visit Kyiv, the capital of Ukraine, when I was an exchange student in Latvia. I didn’t know what to expect, but I was surprised to find the warmest, most wonderful people and a beautiful city with rolling hills and the Dnieper River flowing through it. We can all do our part to lend our support, so I’m doing what I know how to do best and designed a bracelet as part of our Do Good series.
• Robbins Brothers donated “in solidarity with the people of Ukraine and in pursuit of peace and love around the world.” He also tagged via email and Instagram some organizations if people were looking to donate, including CARE, which provides food and water to Ukrainians fleeing the area; the Red Cross; Sunflower of Peace, a non-profit organization providing medical and humanitarian aid; and the International Rescue Committee, which is on the ground in Poland helping children and families.
• Greenwich St. Jewelers held a raffle for the benefit of Razom for Ukraine, which provides emergency response and essential medical aid to Ukrainians. On Instagram, co-owner Jennifer Gandia said her Astra pendant raffle raised $7,320 for Ukraine. “Wherever we are in the world, above us is the same sky full of stars. We are an embodied mirror of the cosmos: a constellation called humanity,” Gandia said.
• Pure Vida donates 100% of net profits, as permitted by state law, its Ukraine Relief Bracelet to Direct Relief, a humanitarian relief organization, active in all 50 states and more than 100 countries, whose mission is to improve the health and lives of people affected by poverty or emergencies, regardless of politics, religion or ability to pay. Direct Relief is working with the Ukrainian Ministry of Health and other partners on the ground to provide medical aid, including emergency response kits for first responders, oxygen concentrators, intensive care medication, etc More than 25 tons of medical aid have been provided since the conflict broke out in February.
Top: Eva Fehren donates 50% of the proceeds from the sale of her signature X ring to chef José Andrés’ non-profit organization, World Central Kitchen, which is on the front lines feeding Ukrainian families in need (photo courtesy of Eva Fehren).
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