Jewelry industry

Jewelers Mutual Group announces online publication for the jewelry industry


(PRESS RELEASE)NEENAH, WI – The Jewelers Mutual Group announces the launch of its new business: The Zing Report! The new business-to-business website is specially designed for the jewelry industry.

With the slogan “Celebrating Our Industry”, the Zing Report will focus on all aspects of the jewelry industry and community that are worth celebrating. Content will include trends and fashions, retailer highlights, good news about the many ways the industry gives back, industry personalities, trade show travel and more.

Jewelers Mutual Content Director Mark Smelzer will oversee content in conjunction with former JCK Editor and new Jewelers Mutual Senior Content Editor Emili Vesilind.

The Zing Report is a brand extension of Jewelers Mutual’s successful Zing platform, the hub of the online jewelry industry designed as a one-stop-shop for providing jewelry retailers with products, services and information. world class for improving their business.

“When we studied the B2B jewelry industry publication landscape, we realized that there was a huge opportunity for a celebration and ‘feel-good’ publication focused on all the good of our industry. We hope this new vehicle will entertain, inform and help achieve Jewelers Mutual’s goal of “rising the tide of the jewelry industry,” said Smelzer.

“There are so many people quietly doing great things in the jewelry and gemstone industries – and we can’t wait to shine the spotlight on these innovators and change makers,” said Vesilind.


In addition to the monthly publication, The Zing Report will also produce a weekly newsletter – with the latest headlines – distributed to subscriber mailboxes. Those interested can subscribe to the newsletter on For more information on the Zing report, visit

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