Jewelry collection

Jessica Simpson’s cash-flow woes may be over: Singer launches jewelry collection at Walmart

Jessica Simpson may soon be receiving cash after teaming up with Walmart to launch a new jewelry collection.

The Where You Are singer, 41, announced on Wednesday the launch of the JS Jessica Simpson demi-thin jewelry collection and its partnership with the retail giant.

“I’m thrilled to partner with @walmart to launch the JS Jessica Simpson demi-fine jewelry collection! Each piece holds a unique story, embodies the nostalgia of a moment and I feel all the sparks sharing these creations with you “, she posted on her account.

On the way to gold! Jessica Simpson’s money troubles may soon be a thing of the past after she partners with Walmart to launch a new jewelry collection

In the photo announcing her new accessories, Jessica wore layers of delicate gold necklaces, eye-catching rings and hoop earrings.

The new partnership could help alleviate some of Jessica’s recent money troubles after she invested millions of her own money to save her fashion brand.

Recently, she shockingly admitted that her credit card was declined at the Taco Bell fast food restaurant.

“I’m emptying my bank account,” the singer said on chat show The Real last month. “I don’t have a working credit card. It’s okay. I’ll pay cash. I went to Taco Bell the other day and my card was declined. I’m on a budget, ladies !

'I'm emptying my bank accounts': Simpson recently admitted she had 'no working credit card' and was REFUSED at fast food after buying out her brand

‘I’m emptying my bank accounts’: Simpson recently admitted she had ‘no working credit card’ and was REFUSED at fast food after buying out her brand

Last October, Simpson reportedly offered $65 million of his own money to take back full ownership of his billion-dollar fashion brand, the Jessica Simpson Collection, after its parent company Sequential Brands Group Inc filed its balance sheet.

Despite the fashion line’s huge success, Simpson herself was never a billionaire as she only licensed her name to the business, earning $13 million or less during the time she reported. $1 billion in sales, according to Bloomberg.

Now Simpson – who last month did a sponsored ad for the allergy drug Flonase – is taking the risk of pouring his personal wealth into the project to revive it.

But she doesn’t seem scared.

“With money, there’s so much fear attached to it,” she added to the ladies of The Real.

Big risk: Last October Simpson reportedly offered $65m of his own money to take over full ownership of his billion dollar fashion brand, the Jessica Simpson Collection (Pic; 2020)

Big risk: Last October Simpson reportedly offered $65m of his own money to take over full ownership of his billion dollar fashion brand, the Jessica Simpson Collection (Pic; 2020)

Shock: Jessica alarmed the ladies of The Real when she explained that she didn't have a working credit card at the moment

Shock: Jessica alarmed the ladies of The Real when she explained that she didn’t have a working credit card at the moment

Denied: Jessica admitted her credit card was declined when she tried to order Taco Bell

Denied: Jessica admitted her credit card was declined when she tried to order Taco Bell

“And I’m the person you get mad at at the blackjack table. I’ll say anything if I’m running the show, because I believe in myself and I know what I can do. And I know that nothing will stop me, and if you try to stop me, i will try harder.

The Newlyweds star co-founded the Jessica Simpson collection in 2005 with her mother Tina Simpson and the couple are still working on it today. In November last year, a defiant Simpson told fans how she beat the odds to win her brand back.

“I am truly honored to reclaim 100% ownership of MY name and brand,” she wrote. “It was a long journey to get to this point. I was told no, that brand ownership was out of the question, that I wasn’t relevant enough, and that I would never be 100%.

“My mom @tinasimpsonofficial and I remained steadfast, patient, determined, brave and STRONG. TODAY we can look back and say we beat the odds against us. We have withstood the battle and today we claim victory WITH CONFIDENCE! The entire Jessica Simpson collection belongs to us!’

Simpson currently has an estimated net worth of around $200 million from her singing and acting career, fashion brand, and other endorsements. 2

The reality TV star reportedly owned just over a third of the brand (37.5%) when Sequential Brands Group Inc. purchased a majority share from Camuto Group in 2015.

Big risk: Jessica hinted that she is now pouring all her money to save her brand

Big risk: Jessica hinted that she is now pouring all her money to save her brand

“It means the absolute world to me to be able to take back full ownership of my brand,” she told Footwear News last year.

‘After 16 years in business, I feel ready to approach this exciting new phase with open arms. I know the sky is the limit when my mom, our amazing team, and I completely lock ourselves into our clients.

Her mother and business partner Tina added: “For all of our hardworking, talented and amazing licensing partners, knowing that Jessica is at the helm gives them strength and faith in the future.”

“And for Jessica to regain control of her namesake brand, it allows her and I, alongside our amazing team, licensing and retail partners, to build the legacy brand to pass on to her children and his family.”

It sure looks like there’s still life to the brand, as sales are up 92% from 2020 and 9% from 2019, according to Footwear News.

Camuto’s senior vice president of sales, Geralyn Lyman, also spoke positively about the brand when speaking to the industry outlet.

“Coming out of a pandemic, [Jessica Simpson] offers the polar opposite – it’s not about slippers, it’s not about athleisure, it’s not about any of those home comforts everyone has lived with,’ a said Lyman.

“It’s about showing up and being seen with high heels, great colors and lots of shine.”


Source link