Jewelry design

Jared rolls out personalized jewelry design ‘foundry’ in 19 stores


AKRON, OH – Jared launched the “Jared Foundry” to make the custom jewelry experience more accessible.

The hub is “a pioneering, bespoke in-store experience that amplifies Jared’s expert craftsmen and use of technology – including 3D printers – currently located in 19 select stores from New York to California,” according to a statement. Press.

“People seemingly love to personalize everything these days, and we think now is the time to introduce them to the exhilarating world of quality jewelry design,” said Bill Brace, Executive Managing Director of Jared. “Many people are excited to hear that Jared’s trusted artisans can help bring customers’ unique visions to life – with as much or as little guidance from our trusted artisans as they want, and on their own terms. and budget. And we’re also thrilled with what we allow them to create – from extravagant expressions of love with rare-cut diamonds to deeply personal reimaginations of heirlooms.

The Jared Foundry has been launched in nine states – California, Illinois, Maryland, New York, Ohio, Oregon, Texas, Virginia and Washington. Jared’s parent, Signet Jewelers, plans to roll out the concept to other stores.

Other Signet brands include Kay Jewelers, Zales, H. Samuel, Ernest Jones, Peoples, Piercing Pagoda and

More of the output:


Typically, customers begin the process when speaking with one of Jared’s jewelry consultants, whether in a store or virtually. For those who like the idea of ​​designing something from scratch, their next step is often to connect with a Jared Craftsman who could obviously work at a Jared Foundry or any Jared location across the country.

The artisan typically asks the client to describe their goal and vision, followed by their preferences for budget, materials, and time. They will also discuss the client’s personality, lifestyle and style aesthetic – such as Modern, Classic, Art Deco, Sculptural, Minimalist, etc. Throughout the design process, Jared provides clients with sketches, images, and videos to show potential permutations in real time. – and the client maintains control by approving each iteration. Ultimately, Jared’s team can curate the kind of experience a customer is looking for, whether it’s an immersive experience that can take months or meets an urgent deadline.

Highlights of the exclusive Jared personalization offers:

The Jared Foundry: Offered in 19 stores today – with more to come, Jared’s Foundry is a one-stop shop for education, inspiration and personalized jewelry design service. Think of it as a store within a store – a place where a customer can watch a craftsman resize a ring, put a diamond in a ring, draw a necklace, present a wax mold for a customer’s final approval, chat. the manufacturing process or provide advice on how to stay within budget. It combines education with exciting inspiration – allowing as much or as little advice as the client wants. Visit the Jared Foundry for more information. Today, they are found in nine states – California, Illinois, Maryland, New York, Ohio, Oregon, Texas, Virginia, and Washington.

Expert craftsmen: Jared’s team of craftsmen have years of experience executing clients’ visions, from the grandest and breathtaking to the classic and understated. Many of Jared’s craftspeople have studied at art and design schools and earned master’s degrees in fine arts, while many have also learned the craft from generations of their families or years of apprenticeship – all of them. trips that offer customers quality service, trusted advice and unparalleled quality. Jared is also proud of his apprenticeship program, which allows other passionate jewelers to carry on the tradition.

Technology: Jared adopts cutting edge techniques when it comes to the latest in-store software and technology. Craftsmen already have access to computer-aided design software, and some are using 3D printers to bring customers’ visions to life. Jared plans a wider rollout of 3D printers this year.


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