Jewelry design

Jared® Announces Immersive, Nationwide Custom Jewelry Design Experience


Jared is uniquely equipped to offer gifts and jewelry lovers the opportunity to bring their most complex vision to life, thanks to his team of 1,400 artisans and apprentices across the country – and unparalleled access to a global supply of stones and metals from responsible sources.

“People seemingly love to personalize everything these days, and we think now is the time to introduce them to the exhilarating world of fine jewelry design,” said Bill Brace, EVP and Jared Executive General Manager. “Many people are thrilled to hear that Jared’s trusted artisans can help bring customers’ unique visions to life – with as much or as little guidance from our trusted artisans as they want, and on their own terms. and budget. And we’re also thrilled with what we allow them to create – from extravagant expressions of love with rare-cut diamonds to deeply personal reimaginations of heirlooms. “

Typically, customers begin the process when speaking with one of Jared’s jewelry consultants, whether in a store or virtually. For those who like the idea of ​​designing something from scratch, their next step is often to connect with a Jared Craftsman who could obviously work at a Jared Foundry or any Jared location across the country.

The artisan typically asks the client to describe their goal and vision, followed by their preferences for budget, materials, and time. They will also discuss the client’s personality, lifestyle and style aesthetic – such as Modern, Classic, Art Deco, Sculptural, Minimalist, etc. Throughout the design process, Jared provides clients with sketches, images, and videos to show potential permutations in real time. – and the client maintains control by approving each iteration. Ultimately, Jared’s team can curate the kind of experience a customer is looking for, whether it’s an immersive experience that can take months or meets an urgent deadline.

Highlights of the exclusive Jared personalization offers:

  • The Jared Foundry: Available today in 19 stores – with more to come, Jared’s Foundry is a one-stop shop for education, inspiration and personalized jewelry design service. Think of it as a store within a store – a place where a customer can watch a craftsman resize a ring, put a diamond in a ring, draw a necklace, present a wax mold for a customer’s final approval, chat. the manufacturing process or provide advice on how to stay within budget. It combines education with exciting inspiration – allowing as much or as little advice as the client wants. Visit the Jared Foundry for more information. Today they can be found in nine states – California, Illinois, Maryland, new York, Ohio, Oregon, Texas, Virginia and Washington.
  • Expert craftsmen: Jared’s team of craftspeople have years of experience executing clients’ visions, from the grandest and breathtaking to the classic and understated. Many of Jared’s craftspeople have studied at art and design schools and earned master’s degrees in fine arts, while many have also learned the craft from generations of their families or years of apprenticeship – all of them. trips that offer customers high service, trusted advice and unparalleled quality. Jared is also proud of his apprenticeship program, which allows other passionate jewelers to carry on the tradition.
  • Technology: Jared adopts cutting edge techniques when it comes to the latest in-store software and technology. Craftsmen already have access to computer-aided design software, and some are using 3D printers to bring customers’ visions to life. Jared plans a wider rollout of 3D printers this year.

For more information on The Jared Foundry, visit

About Jared®
Jared ®, the leading non-mall retail specialty jewelry chain in the United States, is operated by Signet Jewelers Limited, the world’s largest retailer of diamond jewelry. Signet Jewelers operates approximately 2,900 stores. For more information on Jared ® Jewelry visit, and like us on Facebook, Twitter, YouTube, Pinterest and Instagram.

About Signet Jewelers
Signet Jewelers Limited is the world’s largest retailer of diamond jewelry. Signet operates approximately 2,900 stores primarily under the Kay Jewelers, Zales, Jared, H. Samuel, Ernest Jones, Peoples, Piercing Pagoda and More information about Signet is available at See also,,,,,, and www.

Barbara de lollis
Vice-President, Media Relations
Jewelers Signet rings
[email protected]

Morgan Tanacea
Lividini & Co.
[email protected]


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