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Jewelry company, Jared, has announced the launch of estd. 1933 by Esquire, a collection designed for men in partnership with Esquire magazine and SHR Jewelry Group. As part of a deal brokered by IMG, the collaboration will leverage increased visibility around the men’s jewelry category for Jared this holiday season.
Esquire collaborated on the development of the collection with SHR Jewelry Group, a longtime partner of Jared. The new line of jewelry features refined styles crafted from sterling silver, 10-14K gold layering, and unexpected textures and materials. The men’s jewelry line will include bracelets, rings, necklaces, pendants and earrings.
“The launch of the men’s collection with Esquire and SHR reinforces our commitment to capture market share in this growing category,” said Ann Grimmett, vice president, merchandising, Jared. “As an expert in menswear, Esquire is an ideal partner for this initiative to help elevate current Jared offerings and provide our customers with a stylish and well-designed collection at an affordable price. “
The estd. 1933 by Esquire collection is available for purchase at Jared.com and in stores. Each piece is discreetly engraved with the Esquire signature “E” to guarantee authenticity.
“As more and more men express themselves through jewelry, it is essential to provide them with the right mix of design, materials and craftsmanship that they can wear with confidence,” says Scott Rauch. , CEO of SHR Jewelry Group.
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