iann dior unveils its first collection of personalized jewelry 12:12 Iann dior X Vitaly

Photo credit: Khufu Najee

Multi-platinum and chart-topping artist Iann Dior unveiled his custom jewelry collection, titled 12:12, in collaboration with Canadian accessory architects Vitaly. Most notably seen on superstar artists like Lil Nas X, Olivia Rodrigo, Bad Bunny and Machine Gun Kelly, Vitaly is known for his boundary-pushing jewelry collections that combine a forward-looking design sensibility with a purposeful attitude. iann dior exudes these qualities, making Vitaly the perfect brand for her very first jewelry collaboration.

Inspired by ann’s birth time, the 12:12 collection has special meaning for dior. This collaboration features a necklace titled Trinity, which symbolizes the spirituality of ann in the form of three balanced chains suspended in perfect unison. The second piece in the collection, the Forge bracelet, represents rebirth – new beginnings and the unfolding of new chapters. The Trinity chain is highlighted with synthetic pearls while the Forge bracelet features blue crystal inlays. Both pieces in the 12:12 collection are made from 100% recycled surgical grade stainless steel and are available in gold plated and polished steel color options.

The accompanying campaign images feature dior surrounded by rocks and crystals that appear to float above it, highlighting the spirituality that inspired the collection. Pearl crystal details complete the pieces.

The necklace ($ 110) is available for purchase HERE and the bracelet ($ 90) is available for purchase HERE.

Rapper and singer Iann Dior announces this collection after a series of major milestones. He won a No. 1 Billboard Hot 100 for his feature on the 4x Platinum hit “Mood” with 24KGoldn, which spent 33 weeks in the Top 10 and amassed over a billion audience turns. He added to his accolades 2 VMA nominations for song of the year and best collaboration, four RIAA certified gold singles and collaborations with everyone from Travis Barker to Clean Bandit to Lil Baby. With all of these accomplishments under his belt, Iann Dior has become an independent genre force to be reckoned with in pop music today. Earlier this year, he released his two-track Still Here bundle, which includes “Shots in the Dark” which currently has over 40 million video streams and views worldwide. Most recently, Iann released his latest track “V12” which stars rap superstar Lil Uzi Vert. After all of his success, Iann is set to embark on his headlining “Better Things Tour” which will hit 23 cities across Europe in early 2022.

Photo credit: Khufu Najee

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Ayana Rashed

a writer dedicated to sneakers + sports + music who will keep you up to date with the latest news. Email: [email protected] | Twitter: @ajrbcg_


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