Jewelry collection

Holy Gems Launches Rare Gemstone Jewelry Collection With “A Holy Land Love Story” Video Campaign

NETANYA, Israel, December 15, 2021 / PRNewswire / – Holy Gems (“”) has launched its first collection of 101 unique fine jewelry pieces featuring extremely rare gemstones quarried from the Holy Land of Israel, with its video campaign today. The video, “A Holy Land Love Story”, which launched the first limited auction of Holy Gems jewelry, shows the journey and emotional connection to these exceptional gems, as well as the highly exclusive pieces that not only elevate precious materials. , but also a link with the sacredness. of the land where they come from and the astonishment that their existence arouses.

“This video is a love story between one man and the most sacred land in the world. It communicates the connection between our extremely rare gems, thousands of years of history and holiness. The journey to the launch of Holy Gems has been one of focus, faith and determination. The heart of our brand is jewelry that accentuates the beauty of rare natural gemstones that have been mined exclusively in an area that was meant to be uniquely earthly, ”says Tali Shalem , CEO of Shefa In Israel Ltd. the parent company of Holy Gems.

As a tribute to doctors around the world, for their contribution during the global epidemic, Holy Gems chouse, Dr. Jonathan wegman, surgical surgeon at Hadassah Hospital, as the lead model in the video. Filmed and produced in Israel, and its beautiful scenery, the countryside takes on a new perspective for a luxury jewelry campaign, focusing on a deep emotional love, but this time towards the sacred land from which the gems were quarried.

The Holy Gems journey began in march 2020, when Shefa in Israel Ltd., the only gemstone mining company in Israel, received an official discovery certificate from the Supervisor of Mines of the State of Israel. This established that an unprecedented deposit of gemstones was discovered at the Kishon alluvial mine in the north. Israel. Only a small number of carats have been mined to date, including less than 100 carats of sapphire, around 200 carats of spinel, less than 200 carats of garnet, and less than 200 carats of Carmel-Sapphire, which are only found in Israel and who received the IMA: Mineral of the Year award in 2018.

The luxurious collection of fine jewelry features coveted designs created by Michaella taub, an internationally renowned jewelry designer, who was inspired by Bible verses about the Promised Land. All gemstones undergo a delicate polishing process to reveal their beautiful natural properties. Each piece is mounted on a stage by 18K gold and VS small diamonds collection and is individually handcrafted using a microscopic level of precision with the aim of matching the gem to the gemstone, not the other way around as is customary.

Each Holy Gems piece is certified by a member of the National Association of Jewelry Appraisals, which is licensed by EGL to issue international gemstones and jewelry. The certification process is supported by independent geological and gemological reports, extensive academic studies and scientific evidence provided by the mining company.

Present in the diamond and luxury jewelry market for three generations in Israel, the parent company of Holy Gems (, Shefa In Israel Ltd. ( is known as a forward-thinking company with innovative vision and extraordinary technical acumen. The company and its associates are recognized for having established cutting-edge diamond and jewelry stores in New York, London, and Jerusalem and made its presence in the luxury jewelry market Holy Gems.

Tali Shalem
+ 972-9-8628707
[email protected]

SOURCE Sacred Gems

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