Jewelry collection

Holy Gems Launches Rare Gemstone Jewelery Collection With “A Holy Land Love Story” Video Campaign

NETANYA, Israel, December 15, 2021 /PRNewswire/ — Holy Gems (“”) has launched its first collection of 101 unique pieces of fine jewelry featuring extremely rare gemstones mined from the Holy Land of Israel, with its video campaign today. The video, “A Holy Land Love Story”, which kicked off the first limited auction of Holy Gems jewelry, demonstrates the journey and emotional connection with these exceptional gems, and the highly exclusive pieces that not only elevate precious materials, but a connection with the sanctity. of the country from which they come and the astonishment that their existence arouses.

“This video is a love story between one man and the holiest land in the world. It communicates the connection between our extremely rare gemstones, thousands of years of history and sanctity. The journey to the launch of Holy Gems has been one of focus, faith and determination.The heart of our brand is jewelry that accentuates the beauty of rare natural gemstones that have been exclusively mined in an area believed to be nothing but earth. says Tali Shalem, CEO of Shefa In Israel ltd. the parent company of Holy Gems.

As a small tribute to doctors around the world, for their contribution during the global epidemic, Holy Gems chouse, Dr. Jonathan Wegman, a surgical surgeon at Hadassah Hospital, as the lead actor-model in the video. Filmed and produced in Israel, and its beautiful landscapes, the campaign takes on a new perspective for a luxury jewelry campaign, focusing on deep emotional love, but this time on the sacred land from which the gemstones were mined.

The Holy Gems journey began in March 2020, when Shefa in Israel Ltd., the only gemstone mining company in Israel, received an official certificate of discovery from the Supervisor of Mines of the State of Israel. This established that an unprecedented deposit of gemstones has been discovered at the Kishon alluvial mine in the north Israel. Only a small number of carats have been mined to date, including less than 100 carats of sapphire, about 200 carats of spinel, less than 200 carats of garnet and less than 200 carats of Carmel-Sapphire, which are only found in Israel and which received the IMA: Mineral of the Year award in 2018.

The luxurious high jewelry collection features highly coveted creations created by Michaella Taub, an internationally renowned jewelry designer, who was inspired by Bible verses about the promised land. All gemstones undergo a delicate polishing process to reveal their beautiful natural properties. Each play takes place on a stage of 18K gold and small diamonds from the VS collection and is individually handcrafted using a microscopic level of precision with the aim of matching the jewel to the gem, not the other way around as is customary.

Each Holy Gems piece is certified by a member of the National Association of Jewelry Appraisals, which is authorized by EGL to issue international gemstone and jewelry grading. The certification process is based on independent geological and gemological reports, extensive academic studies and scientific evidence provided by the mining company.

Having an established presence in the diamond and luxury jewelry market for three generations in Israel, the parent company of Holy Gems (, Shefa In Israel ltd. ( is known as a forward-thinking company with an innovative vision and extraordinary technical acumen. The company and its associates are recognized for establishing state-of-the-art diamond and jewelry boutiques in New York, London, and Jerusalem and transformed its presence in the luxury jewelry market into Holy Gems.

Tali Shalem
[email protected]

SOURCE Sacred Gems

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