INDIANAPOLIS, February 23, 2022 /PRNewswire/ — Herff Jones, the achievement division of Varsity Brands and the leading provider of graduation and education products and services, kicks off 2022 with the highly anticipated national rollout of its Celestial Collection, which may be viewed here.
Inspired by the stars – and stamped with customer feedback – the Celestial Collection features three new styles of rings and pendants, each with a sleek, modern design to stand the test of time. This new line is officially authorized in more than 100 colleges and universities in United Stateswith new schools being introduced every day.
“In recent years, we’ve had success shaking up our existing product lines with new styles that clearly differentiate themselves from the classy ring society that previous generations have known, and our Celestial collection is a perfect example of that look and feel. of that modernized feel,” said Ron Stoupa, Marketing and Product Director. “We’ve taken valuable student testimonials and created their dream style, and I expect this collection to take off in a big way.”
Since August, Herff Jones has been piloting the Celestial Collection in select schools. This collection is such a hit with students because the styles were basically developed by their peers. In a recent study, Herff Jones found that 75% of respondents prefer more “elegant” styles; they want something timeless, heirloom quality, and “the kind of jewelry you want to wear for the rest of your life.”
“Few companies can say they’ve been in business for over 100 years, so we know how to stay relevant and, more importantly, provide our customers with the products they want. We’re excited to see the innovation continues in one of our traditional categories and I can’t wait for people to get their hands on one of these eye-catching pieces,” Stoupa said.
In addition to the on-trend styles desired by today’s students, Herff Jones jewelry is unique in that it is made in the United States by skilled craftsmen, and students can always be assured that they are receiving a product with the official seal of their school. For all the schools we serve, we are the official class ring supplier.
To learn more about the Celestial Collection and check if this offer is available at your school, visit herff.ly/celestialcollection.
ABOUT HERFF JONES
IndianapolisNew York-based Herff Jones is the leading provider of handcrafted educational and graduation products and services designed to inspire achievement and create memorable experiences for students. A division of Varsity Brands, herff jones quality product line includes class rings and jewelry, caps and gowns, yearbooks, diplomas, frames and announcements as well as incentive and recognition programs. Focused on building long-term relationships through a national network of more than 2,000 employees and business partners, Herff Jones professionals have been helping to improve the student experience throughout the lifelong educational journey for over 102 years old. For more information about Herff Jones or Varsity Brands, please visit www.herffjones.com or www.varsitybrands.com. Varsity Brands is a Bain Capital Private Equity portfolio company.
Bailey Briscoe – [email protected]