Frank Ocean is the latest celebrity to jump into the fashion game.
The “Blonde” singer, 33, announced on Friday the launch of his “independent American luxury brand”, dubbed Homer.
First of his new business? A collection of jewelry that includes diamond encrusted bracelets, cartoon enamel pendants in various shapes and sizes, patterned silk scarves and gold rings carved into the word “OK,” according to GQ.
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Depending on the outlet, prices range from $ 435 for a pendant to $ 1.9 million for a “high jewelry spherical leg necklace.”
The notoriously mysterious handyman – who’s once designed sneakers, furniture, zines and more – only posted a short series of cryptic photos on his Instagram. There’s also a blank Instagram page for the business, while homer.com has a virtual catalog of designs.
“Hand on my heart, this project got my mind and my imagination moving throughout it all. All of my work is now dedicated to my family. Everything,” Ocean wrote on her Instagram story, appearing to refer to the tragic death of his 18th birthday. -a brother from last year.
“My hope is to make things that last. Things that are hard to destroy, set them in stone.”
According to a press release, the company name “indeed represents the engraving of history in stone”, while the designs are inspired by “childhood obsessions” and “heritage as a fantasy. “.
Ocean has reportedly worked on the brand for three years, designing the pieces in New York City and handcrafting them in Italy, with the diamonds grown in the brand’s own national lab.
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A Homer store is slated to open at The Jewelry Exchange on New York’s Lower East Side, which will be (for now at least) the line’s only point of purchase.
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