Jewelry collection

Dior presents the RoseDior Haute Joaillerie collection in Paris – WWD


PARIS – Ten years after her Bal des Roses collection, Victoire de Castellane returns to the theme with RoseDior jewelry made of textured petals paved with stone and thorny stems.

Dior unveiled the fine jewelry collection in the brand’s new flagship store on rue Saint Honoré, drawing a flood of visitors to an upper floor of the townhouse-style boutique, which resembles a luxury Parisian apartment.

The jewelry was on display in a room decorated with wild flowers. They overflowed from one corner and invaded the center of the room, in mounds – a patch of pink and one of blue, serving as a prelude to the jewelry’s explosions of miniature color and texture.

Inspired by Christian Dior, famous obsessed with the flowers of his childhood garden in Normandy, de Castellane proposed a varied range, switching between all the diamond pieces and the jewels dotted with colors – enhancing the work of the pavé with delicately hammered metal, the occasional large stones and, to reinforce certain shapes, graphic baguette diamonds.

A secret watch, called La D de Dior, is covered with a pink flower, paved with sapphires, which can be turned to show the diamond watch face, covered with small diamonds.

Other transformable pieces included a rose gold necklace with a diamond rose that can be cut and worn as a brooch, while a diamond necklace with a ruby ​​flower can be worn as a bracelet.

The collection has 54 pieces and leaves for Shanghai, where it will be presented in a Dior villa – which will be outfitted with individual sections for each category of the house, including women’s and men’s fashion and home goods.

Jewelers from Place Vendôme have been sending their products to China in recent months, serving high-end customers in their home market. Last year, Dior showcased de Castellane’s colorful tie-dye-inspired jewelry collection at a client event in Shanghai, where it was featured on models wearing flowing Greek couture outfits designed by Maria Grazia. Chiuri.

With more than two decades of jewelry making at Dior, de Castellane is known for her ability to blend abstract and figurative jewelry. Emphasizing the emphasis on color, this collection also included a lagoon blue Paraiba tourmaline and a blue sapphire weighing over eight carats – the latter appearing on a rose with white gold rods studded with dewdrops in briolette cut diamond.

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