Diamond Brand Maison Mazerea Launches Yellow Diamond Jewelry Collection – WWD

PARIS — The Maison Mazerea diamond brand will unveil its first jewelry models on Wednesday, all dedicated to yellow diamonds, during a cocktail party with the Princess Grace Foundation, said its founder Peter J. Ravenscroft.

But don’t expect dozens of variations around a single inspiration, as the styles here range from bridal to fancy.

Ravenscroft explained that the real goal was to display the range of colors and cuts as a proof of concept for Maison Mazerea’s emphasis on diamond quality rather than carat size.

Rather than a theme, the brief he gave was to “do justice to the stones”, which range from a very intense yellow found in northwestern Canada to the buttery “liquid sun” tones of the mines of Ellendale in Western Australia.

“My bias is for diamonds, so the jewelry is an act of support,” the brand’s founder told WWD, calling this initial collection “showing the range of what we have and will have from jewelry side.

Forty creations form the first bet in the jewelry category for the recently launched diamond specialist.

The centerpiece of this range is, of course, the ‘Coeur de Mazarin’ transformable necklace, which owes its nickname to the brand’s namesake, the 17th-century diamond-collecting clergyman and politician, Cardinal Jules Mazarin.

Two yellow diamonds, a 7.45-carat antique-cut heart-shaped and a 3.4-carat pear-shaped, take pride of place on the necklace, which includes an additional 106 fancy-cut and large-cut diamonds. marquise totaling just under 50 carats. It can be separated into a white diamond choker and two pendants, each bearing one of the colored gemstones.

Elsewhere, a pair of rings feature a 7.01-carat emerald-cut yellow diamond flanked by two D-color diamonds and pavé accents on a platinum and yellow gold setting, or a fancy 3-carat bright orange-yellow pear shape with six smaller canopies. cuts.

At the origin of this first offer, the initial desire of Maison Mazerea to “put [its] stones into jewelry through collaborative relationships,” said Ravenscroft, who declined to highlight the jewelry designers working with the brand at this point.

The pieces presented in New York were created in collaboration with two jewelers: Solid Gold Diamonds, based in Perth, Australia, and M&V Vanguard, based in New York. Prices for the collection start around $20,000 and go up to $5 million, while the smallest yellow diamond weighs just under a carat.

While this collection of yellow diamonds is all ‘about how can we bring these [stones] together [to be] accessible, portable and available,” showcasing gemstones cut and polished at Maison Mazerea’s workshops in Perth, Australia, Ravenscroft explained that the company’s next step will be more focused capsule collections, which will begin rolling out in 2023.

Before that, in addition to these yellow diamond creations, the brand will unveil Thursday, during a gala for the benefit of the Princess Grace Foundation, the “La Vie En Rose” setting designed by Lorenz Bäumer for his Grace diamond of 1.79 carat.