Jewelry collection

Cristiana Cavalli launches jewelry collection on Valentine’s Day – WWD

MILAN — Cristiana Cavalli turned a negative into a positive.

To coincide with Valentine’s Day, Cavalli is launching her first jewelry collection on Monday, called Krimrose, designed during the lockdown and restrictions caused by the COVID-19 pandemic.

“We were tortured by negative news and I wanted to react. I had more time to think about what I wanted and realized that I needed emotions and new stimuli,” Cavalli said, noting that the pandemic coincided with a more personal turbulent time.

Lawyer and daughter of designer Roberto Cavalli, she worked with her father for years in several departments, reaching the position of CEO. She is no longer involved in her father’s fashion business, now controlled by Damac Properties Group founder and chairman Hussain Sajwani.

A Krimrose design
courtesy picture

Accustomed to fashion and its different product categories, she was inspired by the study of jewelry, stimulated by her passion for design and art. “Art saves us, it does us good,” she said. “I never had a project of my own and I wanted to challenge myself and I found my style.”

Cavalli comes from a family of artists since her father is also an art collector and photographer, her mother restored art and her grandparents were painters. This lineage influenced her, as did her childhood surrounded by nature, Renaissance art, Florence and contemporary Milanese design. “That’s what I’ve always seen,” she said simply.

Krimrose

A Krimrose design
courtesy picture

The 18-carat gold-coated brass collection is divided into four families, with names inspired by nature and animals: Leaf, Plume, Shell, Cascade and Drop, each in the different categories — earrings, bracelet, necklace and rings — shaped like feathers or shells, for example. There is also a Feather brooch.

The shapes are geometric, but also sinuous and in a refined style. The packaging in ecological materials is durable because it can be reused as a case.

All Krimrose jewelry is handcrafted by artisans at Oreficeria Cora in Vicenza, Italy, a key area of ​​goldsmithing.

“Krimrose derives from Primrose, relating to spring, rebirth and new beginnings,” Cavalli said. “And the collection represents a personal rebirth and symbolized feminine strength.”

Krimrose

krimrose earrings
image courtesy of Krimrose


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