Just in time for Father’s Day, Brilliant Earth launched its first fine jewelry collection for men this week featuring what it calls “modern classics” such as chains, engravable pendants, bracelets and bracelets. cufflinks.
The San Francisco-based company has added the 22-piece collection to its existing line of men’s wedding bands and its gender-neutral Mx and Rings for Everyone collections, the company announced Tuesday. Coin prices range from $195 to $2,995 and are available online as well as at Brilliant Earth’s 19 showrooms.
For Brilliant Earth, it’s a timely move not only because of the holidays that focus on father figures, but also because men are looking for more occasion-focused jewelry, says Ryan Atlas, director of product development for Brilliant Earth, in an email interview with JCK.
“Right now, there’s a perfectly synchronized confluence between us expanding the reach of our fine jewelry assortment and the rising trend of men’s jewelry in the market,” says Atlas. “There’s a lot of inspiration in the industry and on the red carpet to encourage more and more fine jewelry for fashion-forward men.”
Brilliant Earth was born from the research of ethically sourced diamonds and wedding jewelry by co-founder Beth Gerstein. It therefore makes sense that the men’s fine jewelry collection also focuses on offering 93% recycled gold and 99.8% recycled silver, the company said.
These new pieces are designed to be “everyday essentials”, allowing those who wear these engravable bracelets or ethically sourced black onyx pendants special items that are both everyday and can be combined with existing jewelry in a men’s collection.
The collection takes its popular men’s wedding bands and ups the ante, using Brilliant Earth DNA as its core, Atlas says. These pieces also mix fashion like trendy chain necklaces with gift items including ID bracelets and engravable cufflinks.
“We’ve taken bits and pieces of what we know resonate with our existing clientele, while drawing inspiration from broader sources such as architectural elements, bold details and natural patterns,” says Atlas.
Atlas described one of the highlights of the collection as the beveled link chain, available in recycled yellow gold, white gold and silver. The chain is substantial but also extremely wearable for any occasion. Black onyx is another favorite of hers, providing a deep, rich color in contrast to the metals found throughout the collection.
Brilliant Earth noted in their collection introduction that each of the gemstones and metals used in the men’s fine jewelry line are ethically sourced and offered in silver, recycled 14k and 18k yellow gold, and white gold. 14 karat recycled.
“Our goal with this collection, and all Brilliant Earth products, is to decrease the negative impacts of dirty gold, reduce demand for newly mined metals, and contribute to programs dedicated to improving mining practices. on a small scale”, Kathryn Money, senior of the company. vice president of merchandising and retail expansion, said in a statement.
“Metal mining, and gold mining in particular, is one of the most environmentally destructive types of mining, and gold miners often earn low wages in harsh conditions. dangerous jobs,” Money said. “Brilliant Earth uses recycled precious metals from Certified Responsible Refiners who provide recycled precious metals under the Responsible Jewelery Council’s Chain of Custody Certification and SCS Recycled Content Certification.”
Additionally, the 19th Brilliant Earth showroom opened last week. This is the company’s first location in Minnesota. This Edina showroom is Brilliant Earth’s fourth store to open this year and is part of the brand’s global omnichannel efforts.
Above: Black onyx is one of the signature features of the Brilliant Earth fine jewelry collection for men. This tag necklace showcases onyx and 14-karat gold ($1,695) along with its beveled edges (photos courtesy of Brilliant Earth).
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