(PRESS RELEASE) SAN FRANCISCO, CA – Brilliant Earth Group, Inc. (“Brilliant Earth” or the “Company”) (Nasdaq: BRLT), an innovative and digital first jewelry company and global leader in ethically sourced fine jewelry, announced the launch of a collection of fine jewelry for men. Building on the brand’s signature men’s wedding bands, the 22-piece collection modernizes traditional silhouettes with sleek, polished finishes and quality craftsmanship while reinforcing Brilliant Earth’s commitment to creating a fashion industry. more ethical and transparent fine jewelry, with 93% recycled gold and 99.8% fine jewelry in recycled silver.
“At Brilliant Earth, we have a strong following of men who know and love our brand, and we’re excited to expand our offering to meet the untapped demand we see and provide them with fine, high-quality, ethically-sourced jewelry. for all occasions,” said Kathryn Money, Senior Vice President of Merchandising and Retail Development for Brilliant Earth. existing neutrals like Mx and Rings for Everyone, were designed as everyday essentials – to enhance one’s everyday look – pieces that anyone can create, layer or combine with existing pieces.
Brilliant Earth’s new fine jewelry collection for men features beveled edges and strong shapes, bold dark tones and nature-inspired designs available in statement rings, chain necklaces, bracelets, engravable pendants and bracelets. cufflinks. With an assortment of unique cable chains, symbolic pendant necklaces, engravable cufflinks and identification bracelets, the collection’s signature pieces feature a mix of bold bevels and onyx inlays. All base pieces are both simple and highly wearable, meant to be worn with comfort and ease, with opportunities for customization and self-expression.
“A signature of the collection is our exclusive beveled link chain in recycled yellow gold, white gold and silver. Inspired by our popular beveled edge wedding bands, masculine and timeless, these chains are impressive in style and weight,” said Ryan Atlas, Director of Product Development “Another distinctive design element of the collection is the black onyx inlays on our pendants, bracelets and cufflinks. Onyx has a beautiful shiny, opaque black color to contrast the silver and gold metallic tones and straddles the alternative and modern line.
Each gemstone and precious metal is ethically sourced and offered in silver, recycled 14-18k yellow gold, or recycled 14k white gold. “Our goal with this collection, and all Brilliant Earth products, is to decrease the negative impacts of dirty gold, reduce demand for newly mined metals, and contribute to programs dedicated to improving mining practices. on a small scale,” Ms. Money added. “Metal mining, and gold mining in particular, is one of the most environmentally destructive types of mining, and gold miners often earn low wages in harsh conditions. dangerous work. Brilliant Earth uses recycled precious metals from certified responsible refiners who supply recycled precious metals under the Responsible Jewelry Council’s Chain of Custody certification and SCS Recycled Content certification.
Powered by industry-leading online visualization and customization tools, Brilliant Earth also offers its customers the ability to personalize by engraving certain styles (ID bracelets, pendants and cufflinks) as part of Brilliant Earth’s personal creation experience.
Styles in the men’s fine jewelry collection range from $195 to $2,995 and will be available for purchase exclusively at all 19 Brilliant Earth showrooms and online at www.BrilliantEarth.com, starting June 7 2022.