Independent jeweler Borsheim launched an International Women’s Day partnership with Rachel Balkovec, Director of the New York Yankees minor league team Tampa Tarpons. Balkovec is the first female professional baseball affiliate to be hired as a manager and shares the Omaha, Neb ties. with Borsheims.
“Borsheims is a leader in the jewelry industry with women at the helm,” Andy Brabec, director of marketing and e-commerce for Borsheims, said in a statement. “We are thrilled to partner with another leader with local roots to show how confidence and determination in the lives of young women can help them achieve their goals. We are launching The Rachel Balkovec Collection in collaboration with Rachel not only to share her path to success, but also to encourage young girls and women to stay focused on their goals and pave the way for their future.
The collection features bar necklaces engraved with messages that include words such as “Confident”, “Empowered”, “Take Risks”, “Fearless” and “Not Done Yet” on the front of each piece. Collar designs feature Balkovec’s signature on the back.
“It’s a real honor to announce my partnership with Borsheims, an iconic brand I’ve admired since I was a young girl,” Balkovec said in a statement. “We want to use this partnership as a platform not just to encourage young women to come to the table, but rather to break down barriers and be at the head of the table.”
Prices for the collection range from $50 to $380, and a portion of the proceeds from the sale of the Rachel Balkovec collection will be donated to the Women’s Center for Advancement in Omaha.
“Giving back to our community is at the heart of our concerns and this partnership will contribute to opportunities and education to ensure that women in Omaha are empowered and break through barriers,” Borsheims CEO Karen Goracke said in a statement. communicated.
The collection will be promoted through social media initiatives, video content and in-store appearances planned for later this year.