Buying jewelry online comes with a unique set of challenges. The pieces are small, expensive and, perhaps the most difficult of all, often difficult to really appreciate in photos. But with new concepts like free jewelry loans and gemstone moving videos, these six sites are making it easier (and a lot more fun) to buy gems on the internet.
Beladora
Beladora specializes in carefully preserved estate jewelry and rare works of art, such as jewelry boxes and gold pens. The site sells everything from 20th-century classics from houses like Cartier and David Webb to unsigned (but equally beautiful) antique pieces dating back to the Georgian and Victorian eras. Buyers can also view videos of each piece on a model to see the jewelry in motion before purchasing it.
David Webb earrings, $ 5,450, beladora.com
Ylang23
The site-one of the first to sell fine jewelry online—To everything from simple jewelry by Sydney Evan and Jennifer Meyer to unique pieces by Sharon Khazzam and Irene Neuwirth. There’s even an expansive bridal section featuring unique wedding bands and engagement rings designed by some of its most popular designers.
Sharon Khazzam Earrings ($ 11,600), ylang23.com
1stDibs
Although often associated with art and furnishings, 1stDibs offers an incredible selection of vintage and contemporary jewelry. The website partners with reputable dealers and stores such as Macklowe Gallery and Hancock’s London so shoppers can purchase rare vintage jewelry and watches that would not be available online otherwise. And unlike many other sites selling vintage pieces, most 1stDibs dealers provide images taken from all angles, so customers know exactly what they are getting.
Van Cleef & Arpels Necklace, Macklowe Gallery, $ 95,000, 1stdibs.com
NOTE
This new online store sells fine jewelry brands like Foundrae and Lalaounis, and allows buyers to test pieces before purchasing them. All customers get a free loan before buying a piece, during which they can receive any piece of jewelry and wear it for three days to see if they like it. At the end of the loan period, they can either buy the ball or return it for free.
Foundrae ring, $ 2,850 (or free for three days!), experiencememo.com
Operating mode
Moda Operandi may be known for selling clothes straight off the catwalks, but the company’s jewelry selection is just as well-curated as its ready-to-wear. The website hosts jewelry shows from classic brands (like Sanjay Kasliwal and Buccellati) and more cutting edge designers (like Delfina Delettrez) where new pieces are available long before they hit the store. All jewelry purchases require a deposit as they are made to order.
Delfina Delettrez earring, $ 3,240 ($ 1,620 deposit), modaoperandi.com
Stone and strand
Stone & Strand Presents Contemporary Jewelry Designers—like Alison Lou and Larkspur & Hawk—but their diamond program is what really sets them apart. Buyers can expect to find small diamond studs, necklaces and rings in chic frames at incredible prices. The site even offers a matching tool where buyers can choose their favorite cut, metal, and type of jewelry to find the perfect piece.
Stone & Strand Necklace, $ 295, stoneandstrand.com
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