The Internet has redefined the buying behavior of consumers worldwide. The digital space has become the new hotbed of advertising, shopping and business activity in which it is having a rapid impact and influence on people’s daily lives. Consumers are now more comfortable with virtual than physical experiences as they adapt to online shopping.
A scientific article by Lee and Zhang (2002) suggests that after using email, instant messaging, and web browsing, online shopping is the third most popular Internet activity.
So here are the 5 things consumers should keep in mind when shopping. jewelry in line:-
Buy only certified or hallmarked jewelry – The benchmark to follow when buying gold online is to look for a hallmark certification. Customers should ensure that the gold they are purchasing is from a Bureau of Indian Standards (BIS) hallmarked jeweler and that the ornament / coin / bar bears the BIS hallmark. They can also find a list of jewelers selling BIS certified jewelry on the BIS website. The BIS punching system is aligned with international punching criteria. According to this scheme, registration is granted to jewelers by the BIS as part of the punching scheme. BIS certified jewelers can have their jewelry punched in one of the analysis and punching centers recognized by BIS.
Return policy and after-sales service must be in favor of the customer – The COVID-19 crisis has led to dramatic changes in consumer behavior. It has also added additional responsibility for retailers as they have to work hard to meet the ever-changing demands of the customer experience to win and stay relevant. To stay relevant in this changing environment, retailers must ensure that product return policies and after-sales follow-up are aligned with customer satisfaction, and customers should always check return and exchange policies on the go. purchasing platform before ordering.
Weight and color according to the price of precious metal jewelry – The price of raw and unworked gold is based on the karat ratio and the weight of the gold. It is important to keep in mind the color and weight of the jewelry before confirming the purchase online. The price of jewelry is usually based on several factors including weight, design, and workmanship. The techniques used in the construction of jewelry are a key factor in ensuring its durability and flexibility for comfort and the same factor can tend to increase the price of gold for this piece.
Gold jewelry is mainly produced by machines. Hand finishing and various customizations can potentially add to the cost. Natural gold is always dark yellow in color with metallic luster, only when alloyed with certain metals it creates various hues like white, pink / pink, green and other colors. Before buying jewelry online, one should learn about how the price factor differs based on a number of factors including karat ratio, gram weight, design, and craftsmanship.
Be sure of the quality of the product – Often times, we tend to judge the quality of products solely on the basis of photographs, but this is how we can be deceived. Many customers who have purchased jewelry online say that the workmanship, metals used in the jewelry does not match the pictures posted on the shopping website and therefore the product is not worth the money. This is because most sellers display photos of the original jewelry and deliver fake ones. Always read the product descriptions and reviews mentioned on the website before adding the product to the cart. If product specifications are missing or seem unreliable, avoid this purchase.
Check contact details and SSL certificates for brand authentication to believe – The acronym SSL stands for “Secure Sockets Layer”. SSL is the standard security technology for establishing an encrypted link between a web server and a browser. Building trust and transparent relationships with customers is of paramount importance in this age of information overload on social media. Brands can do this effectively by upholding a standard of professionalism, protecting consumer data, communicating effectively, and receiving significant awards and accolades that add to their credibility. An SSL certificate plays a role in how a consumer judges the reliability of your online store.